Elite
FRONTLINE is a full-service professional athlete representation firm, established to consult, advise, and represent professional athletes. Our goal is a simple one: we work, so our clients can play.
Exclusive
FRONTLINE places a distinct emphasis on the relationship rather than the transaction. We value the well-being of our clients above all else and aim to serve our clients in an unmatched personal manner. Our philosophy is to foster a family culture centered on friendship, loyalty, and trust.
Representation
FRONTLINE has negotiated historic deals in the landscape of both Major League Baseball and the National Football League. With over 100 years of combined experience, we are committed to serving the best interests of our clients' lives off the field, so that they have every opportunity to maximize their potential on the field.
News
Latest
September 15, 2026 — Roberto Clemente Day
Davis Martin named a Roberto Clemente Award nominee
The White Sox’ nominee for baseball's highest honor for character and community impact.
September 3, 2026 — Via MLB.com
Jac Caglianone named AL Player of the Month
Jac's monster August — .411 with an MLB-best 1.113 OPS, six homers, and 26 RBIs — earned him his first career monthly award.
September 1, 2026
Frontline & NewtForce Announce Strategic Partnership
All Frontline-represented athletes gain exclusive access to NewtForce's advanced biomechanics assessment and performance-development systems — ground-force profiling, kinetic-chain evaluation, pitch-design analysis, and individualized development pathways informed by MLB-level data.
August 11, 2026 — Via MLB.com
Spencer Strider Vinyl Night at Truist Park
The first 15,000 fans at Braves vs. Mets take home a 7" vinyl of Atlanta-area bands hand-picked by Spencer — year three of his celebration of the city's independent music scene, capped by a live show he hosts at The Battery after the game.
August 10, 2026 — Via MLB.com
Hagen Smith makes his MLB debut
The White Sox’ No. 2 prospect struck out three over two scoreless innings against the Guardians at Rate Field — and picked up the win in his first big-league appearance.
July 13, 2026 — Via MLB.com
Jac Caglianone launches 477 feet in his Derby debut
Jac put on a show in his first Home Run Derby, sending a 477-foot blast into the third deck in Philadelphia — the second-longest left-handed homer of the night.
July 12, 2026 — Via The Athletic
Gage Wood starts the MLB Futures Game
The Phillies' top pitching prospect took the ball first for the National League at Citizens Bank Park during All-Star weekend, running his fastball up to 97 in front of the home crowd.
July 3, 2026 — Via MLB.com
TJ Rumfield goes back-to-back as NL Rookie of the Month
A .316 June with five homers and a .589 slug made TJ the first Rockies rookie ever to win the award twice — and the first NL rookie with back-to-back honors since Michael Harris II in 2022.
July 1, 2025 — Via PR Newswire
York x Rockies — Hunter Goodman signing
Hunter debuts the patch as the Rockies and York Space Systems launch a historic jersey-patch partnership — the first aerospace company ever on a pro sports jersey.
Social
Services
- Contract NegotiationsFree Agency, Salary Arbitration, Draft Advisory, Contract Extensions
- MarketingEndorsements, Brand Partnerships, Sponsorships, Memorabilia & Appearances
- NIL SpecialistsName, Image & Likeness Representation, Deal Sourcing & Valuation, Brand Building, Compliance
- Concierge ServicesTravel, Vehicle Transport, Logistics, Entertainment Tickets
- Financial LiaisonRelationship with Advisor, Tax Planning/Accounting, Budgeting
- Public RelationsSocial Media Monitoring, Grow Following, Promote Player Image
- TrainingPitching Lab, Personalized Workout Plan, Exclusive Facility, Player-Specific Nutrition
- Community RelationsCharitable Involvement, Personal Foundation, Philanthropy
- Post-Career PlanningCareer Transition, Business Ventures, Financial Security, Life After Baseball
- Legal CounselIn-House Counsel
Contact
Little Rock, AR (Headquarters)
1123 West Third Street
Little Rock, AR 72201
Office: 501.244.2171
Palm City, FL
PO Box 2612
Palm City, FL 34991
Office: 772.287.9192